Urban Armor Gear
About the Brand: UAG aims to inspire people to push boundaries, live bolder, be adventurous, take chances and express their creativity by empowering them with the gear required to take their tech FURTHER.
+ Various Campaigns +
Sr. Graphic Designer: My role at UAG has ranged from designing web banners, UX/UI for our site, laying out emails, social media posts, stories, and ads, launching various campaigns, brainstorming and ideation for others, animation, working with vendors, print banners for store-fronts, mail delivery brand books, working on shoots, and more. This is a full-range venture with a stellar in-house creative team. On aside: we use the word “stoked” a lot, unironically.
Team: Casey Bevington | VP of Marketing, Paul Smith | Creative Director / Photographer, John Alvino | Brand Manager, Michael Kim | AD Product Packaging, Calvin Muse | Videographer, Steven Thomas | Content Manager / Photographer
Further Campaign
First installment of an on-going series.
See sample pages from the Zine below.
Brand Book
We created this book for internal use as well as a sales asset to be handed out at CES, giving our buyers and employees a cohesive look at who we are and what we do. See below for sample pages.
Various Campaigns
Below are a mishmash of both ideas and released campaigns I designed for
iPad 2020 launch
iPhone 12 launch
Silcone watch strap release
iPhone SE launch
web banners
