U by UAG
About the Brand: U encourages individuals to feel safe to be themselves, powerful and vulnerable. This emboldened community goes on to break more barriers and set new limits around what is possible. Built for U to Go Further.
+ STRONG Campaign +
Sr. Graphic Designer: My role for the STRONG campaign was to launch U by showcasing our ambassadors and engaging our target market on web and social media platforms. The STRONG campaign carried over to our product packaging where my designs are used to showcase U products. After the initial launch we continued traction through a brand book via mail delivery.
Team: Casey Bevington | VP of Marketing, Jenny Sehic | Sr. Brand Manager, Paul Smith | Creative Director, Michael Kim | AD Product Packaging, Calvin Muse | Videographer, MaKailynn Clark | Producer, Steven Thomas | Content Manager, Photographer | Alana Spencer
New Year, New Direction.
Continuing the development of U by UAG our team decided to shift our focus from Ambassadors to streetwear. While we still maintain the previous relationships with our Ambassadors and foster an active lifestyle, we used studio shoots and a spring New York setting to develop our consumer base to include the everyday.
As Sr. Graphic Designer my role was to create web and social assets to boost this new direction.
